Testimonials are an incredibly powerful tool to help convince potential new clients and customers that you will both meet and beat their expectations. How often do you flip to the last page of a book to see what others are saying, or read user reviews about a product before you feel comfortable in making a purchase? With video you can actually see and listen to a real person versus a written blurb. This is much more powerful since the person will be more “real” to them.
Testimonials are much more credible and believable than traditional advertising.
- They can be used to say things about your products or services that you could never say.
- They can help reinforce the buying decision and make it easier to move forward in the process.
- Testimonials can help point out different aspects of your products or services that are off-beat and separate you from your competition.
And did you know that people who help you with your testimonials can become your most loyal customers. Here’s why:
- They’re flattered that you asked them for their opinion.
- They’ve already said that your “great” so why would they go someplace else?
- They can feel like they’re part of your business so they want to see how it develops.